Intentions | Consumer

The whole way through this unit I thought that my work was aimed at high street stores like Topshop, River Island, Urban Outfitters etc. Now that I have my collection and it has been refined several times, it looks more like the higher end of high street. For example Whistles, Cos, Reiss, Zara or & Other Stories.

Although my designs are still classified as high street the consumer will be a lot different than it was previously. It is more likely to be someone with more money to spend at their leisure and someone a little less grungy than I thought before. My prints themselves have a grungy feel to them but because of the processes I've put them through, the garments I have chosen to put them on and the fabrics I have printed them on they have become more polished.

I have digitally printed my final collection on a thin silk Habotai and an optic Cotton. I chose which print should go on which fabric based on what it is used for on the final designs. I spent some time in the studio today pinning onto a mannequin to see what the garments might look like physically, seeing how they might drape etc. Overall I am really satisfied, however there were two prints which I feel should be in different fabric.
I sent these off to be printed in the more expensive silk Crep de Chine that I used previously in the project. I thought that this would be too expensive for the audience I am going for but now that I am aiming for higher end high street the price is less of an issue. 

Pinning my designs onto a mannequin has really helped me to visualise what my prints would looks like as actual products, and I am happy with what I have produced for this unit.