Intentions | Consumer

The whole way through this unit I thought that my work was aimed at high street stores like Topshop, River Island, Urban Outfitters etc. Now that I have my collection and it has been refined several times, it looks more like the higher end of high street. For example Whistles, Cos, Reiss, Zara or & Other Stories.

Although my designs are still classified as high street the consumer will be a lot different than it was previously. It is more likely to be someone with more money to spend at their leisure and someone a little less grungy than I thought before. My prints themselves have a grungy feel to them but because of the processes I've put them through, the garments I have chosen to put them on and the fabrics I have printed them on they have become more polished.

I have digitally printed my final collection on a thin silk Habotai and an optic Cotton. I chose which print should go on which fabric based on what it is used for on the final designs. I spent some time in the studio today pinning onto a mannequin to see what the garments might look like physically, seeing how they might drape etc. Overall I am really satisfied, however there were two prints which I feel should be in different fabric.
I sent these off to be printed in the more expensive silk Crep de Chine that I used previously in the project. I thought that this would be too expensive for the audience I am going for but now that I am aiming for higher end high street the price is less of an issue. 

Pinning my designs onto a mannequin has really helped me to visualise what my prints would looks like as actual products, and I am happy with what I have produced for this unit.

Unit X | Final images

After playing with my images on photoshop over and over again, I have finally produced 2 images which I am happy to print for the exhibition.

During my experimentation, I decided that having 4 animals in one print was perhaps too much and looked too busy. Because of this, I changed my number to three and in order to create another poster I needed two more paintings to work with, so I painted the zebra and the macaw.

Working on both posters was quite difficult, as I needed to create the right combination of animals and in the right places. Eventually I did manage to come up with two designs I am happy with. I wanted my designs to be large scale, so I started with the biggest size available to me which is A0. I was prepared to go smaller if necessary however the A0 prints came out okay, there was no blurring. I am happy with my prints, but if I could have been specific with my paper I wouldn't have chosen matte as the colours did dull down a little. 

Yet I am very pleased with how my work looks and I am excited to put it up in the exhibition.

I wanted to see how my prints looked together get a general feel of how they are going to look in the exhibition, so I tried hanging them up in the studio. I was thinking about mounting them on boards as they might look better, but in the end I decided I prefer them hanging as paper. Also A0 boards would be extremely hard to carry to and from the exhibition, whereas with paper I have bought a tube to carry them in safely so that they don't get damaged. Overall I really like how my designs have turned out and I am very pleased with my work.