Locating | High End Research

I have chosen to make two smaller collections for this unit aimed at two different consumers. As I have never worked towards a high end client before I decided I needed to do some research on the general shape and designs of designer garments. Taking photographs in Harvey Nichols and Selfridges has helped me to sketch what their garments look like in order to decide on shapes for my own.

Sketches of garments in Harvey Nichols and Miss Selfridge


I also did some research on print placement on high end garments. Theres examples of both repeat pattern and print placement in AQ/AQs newest collection.