I chose to
complete a project that is very different to projects I have done previously
for Unit X. My usual method of working beings with visual research which then
leads to print designs and basic fashion illustrations, demonstrating how they
would be used. For this project I decided to do a continuation of my Practice
Unit prints, by creating digital images to be used in a lookbook that represent
how my prints would be worn, used and marketed. This has been very beneficial
to me in terms of understanding my context as I have had to thoroughly research
high street garments and promotional imagery. As a result I have a much more
detailed understanding of the customer my work will be targeting in the future,
and I hope that this has become evident in my portfolio.
Although the
images I have created are perhaps more artistic and less photographic than the
ones currently used in advertising, I did find evidence of more obvious editing
appearing in high street promotional campaigns. I believe that this will only
increase in the future and images like mine could be more widely used
commercially. Regardless, the imagery I have created could also have many other
contexts rather than just advertising for a high street market. The artistic
nature of my images enables them to be used individually for either artistic
images/illustrations or in fact prints for fashion themselves.
The work I have
produced this unit has benefitted me greatly as it has progressed my drawing
and CAD skills massively from where I believe they were before this project. I
trust that these two key abilities are transferable back into print designing
and my work will be able to show that I have a high level of skill in both of
these areas. My hope is that my lookbook images will enhance my portfolio and
help me to stand out during an interview process.
The creation of
the lookbook itself not only gained me experience in another digital software –
InDesign – but also made me challenge myself when it came to spatial awareness
within a piece of work. I tired to consider layout and cohesion when creating
the document, in order to make it appear
as a legitimate publication. Although I am happy with the outcome, I do believe
that I could make positive changes and developments had I had more time. I also
struggled with wanting to incorporate my original theme of distortion
contrasting with appealing to the intended context of a high street market.
In conclusion I
am happy with the direction I chose to go in for Unix X. The goal was to
challenge myself and I believe that I have achieved this. I am content with the
fact I have tried something new in my last project at university, while I know
I can still do so.
